Meta launches cheaper smart glasses without Ray-Ban
For the past three years, "Meta" and "Ray-Ban" have been synonymous in the smart glasses space. Not anymore. Yesterday, I slipped on several pairs of Meta Glasses - no Ray-Bans - in three different styles and seven colors. One style, I was told several times by various enthusiastic Meta spokespeople, is a collaboration with socialite and reality TV star Kylie Jenner.
Meta could've struck out on its own from the get-go, but teaming up with EssilorLuxottica and the Ray-Ban brand was a savvy move in entering the smart glasses space. Previous smart glasses looked straight out of a sci-fi flick, or were just dorky enough to be unappealing. Ray-B …