Disney says it’s ‘exploring’ adding a free tier to Disney Plus
Disney is looking into launching a free streaming option. When asked about Disney's plans for free, ad-supported streaming during an earnings call on Wednesday, Disney CEO Josh D'Amaro confirmed the company is "exploring a free product for consumers."
D'Amaro added that a free tier will help drive growth and expand the streaming service's reach "to a customer segment that's more price sensitive." Though D'Amaro said that there's "nothing specific to announce today," he noted that a free tier is "definitely something that we're considering."
In July, Business Insider reported that Disney's chief product and technology officer, Adam Smith, b …